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Research papers

Lost sales research

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the ‘buyer’ and the ‘seller’; the insights gained in this study and the specificity of...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Andy Turton, Steve Gatt
June 15, 1996
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Citation

Turton and Gatt (1996a, June 15). Lost sales research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/lost-sales-research